Did you know sometimes less is more? I just reread the book, The Paradox of Choice, by Barry Schwartz. I have said it before, I am a sucker for a good business book. This book, while having some great business info is more scientific and just darn interesting. The author talks about how in today’s life we have so many choices that is overwhelming and not really that good of a thing.
Here’s a good example he gives in the book and I will relate it to our business….
At a grocery store they set up jam tasting stations, one had 12 different types of jam. They had lots of tasters that day trying all twelve and they loved it, but it they didn’t sell a lot of jam. Now the same station was set up with 4 kinds to tastes. They didn’t have as many tasters but they had many more people buy the jam. Less choices….hmmm
The reason I bought this book a few years ago was for the reason that I want to make everything. It’s really hard for me to focus on one type of work and look. I was hoping this book would give me proof that staying focused and not having millions of beads to choose from was a good thing. I was right, it helped. I still today struggle with wanting to add more beads to my website, more necklaces to my catalog, etc.
If your looking for a good pep talk for keeping it simple, read this book.
Post was written by Jennifer Heynen of Jangles.